Helmut Fischer has worked for the Puma brand for over 45, and in that time has amassed an extensive collection of shoes, apparel, marketing material and other unique pieces, such as historic documents, photos and autographs. He helped create the Puma archive at the brand's HQ, with over 8,000 shoes and hundreds of pieces of apparel collected over the past seven decades.
The concept for this project was to imagine Helmut as "The Collector" within an ongoing project that celebrated the weird and wild world of Cryptozoology. I created a series of artworks that featured Helmut and excerpts from his journals, depicting the many "cryptids" and artifacts he encountered in his many years of travels.
