At UFC 194, Conor McGregor defeated José Aldo in 13 seconds for the Featherweight Championship; the fastest finish in UFC title fight history. In the post-fight interview, McGregor said “[Aldo's] powerful and fast. But precision beats power, and timing beats speed. And that’s what you saw there.”
In order to take advantage of the hot market opportunity, I sketched a rough design the morning after the fight, executed the design Monday morning, and by the end of the day the design was available to order on Reebok's site.
The design was received extremely well and considered a success for Reebok's e-comm team. The strength of this graphic resulted in a series of quote-based designs for Conor McGregor.