Cloud9 is an American professional esports organization based in Santa Monica, CA. In early 2019, Cloud9 entered a sponsorship deal with sports apparel brand PUMA. It was brand's first team sponsorship in esports. It was during this time that Forbes ranked the Cloud9 as the world's most valuable esports company.
The first of many collaborations with Cloud9, the Simulation Collection was released to an enthusiastic fanbase in the Autumn of 2019.